A look inside the cereal box

Cereal-box-frontAs I went to enjoy my breakfast this morning I decided that I was in the mood for some cereal.

I enjoy many different breakfast cereals, but today I opted for Honey Bunches of Oats.

It was an unopened box; well, it was before I took this picture of it.

After opening the lid and the interior plastic bag, I started to think about this packaging.

As far back as I can remember, every boxed breakfast cereal I have encountered has been packaged the same way. The same outside cardboard box and interior plastic bag.

Where’s the innovation?

How does this packaging handle examination by the currently highly-focused “green analysis” experts?

What were cereal boxes like before this standardization?

Is there anyone out there trying to innovate, if only for a nice change of pace?

Looking inside a cereal box

Do you have any other cereal box related questions?

How about any answers to my cereal box questions?


  1. Some cereals come in plastic bags. “Off brands” frequently are sold this way.

  2. conalldempsey says:

    @ AM

    Only in plastic bags? No outside box?

  3. conalldempsey says:

    I had one comment on Facebook that I thought ought to be shared here. Some folks are apparently attempting some innovation:


    According to Kellogg, this is “the most significant innovation in cereal boxes since the 1950’s”.

    That six month trial run was during the first half of 2009. It seems that the hunt for the right solution continues!

  4. @ am

    Thanks for the link. Now that I see it I definitely recall seeing these in the store. I imagine you do lose some of the convenience when it comes to pouring, but it does seem like a good move in terms of conserving materials.

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