A VEGETARIAN restaurant

The restaurant owner who commissioned this sign had to decide which was more important, the name of their restaurant, or the fact that it serves vegetarian food.

This leads me to wonder about a number of related questions:

(1) What does this say about the local vegetarian restaurant options? Are there so few options that the only thing that matters is the fact that the food is vegetarian?

(2) What can be inferred about the quality of the food (if anything)?

(3) What space is this restaurant trying to occupy in the market?

(4) And in the interest of answering at least one question: Did I eat there? No.