Why do restaurants provide under-sized cups when you ask for water with a meal?
Is the cost difference between this little clear plastic cup and the regular soda-pop cups so huge?
Are you trying to force me into ordering soda-pop by ensuring I can not quench my thirst with water?
Are you thinking I will be too lazy to get up and refill this cup as often as it would require and thus I will buy a larger soda-pop cup?
Have you never been thirsty for water in your life?
Pictured: A “water” cup next to a “small soda” cup at a well-known national restaurant chain. I bet you can recognize the chain from the decor – or at least find the name not too terribly hidden in the picture!
Whenever I want a nice grilled cheese sandwich, or perhaps a fresh squeezed juice, I stop by the “Juice Junction.” It’s only a couple hundred yards up the road from the Embrace office here in Bangalore.
But NO! I’ve got it all wrong. Despite all the recommendations from my colleagues and the seemingly simple directions (“Leave the office. Turn right. Walk up the street and it’s on your right.”), I was somehow WRONG!
As it turns out, that is because there is a second Juice Junction:
This apparently, is the good Juice Junction to go to.
Oddly, it’s only fifty feet away, in the same mall, in the same line of sight. Two restaurants of exactly the same name. Weird. This one is part of a chain and the other is an imitation.
I guess that brand defense is just not worth the effort here in India,
The restaurant owner who commissioned this sign had to decide which was more important, the name of their restaurant, or the fact that it serves vegetarian food.
This leads me to wonder about a number of related questions:
(1) What does this say about the local vegetarian restaurant options? Are there so few options that the only thing that matters is the fact that the food is vegetarian?
(2) What can be inferred about the quality of the food (if anything)?
(3) What space is this restaurant trying to occupy in the market?
(4) And in the interest of answering at least one question: Did I eat there? No.