The Real Green

At a wine shop the other day I saw this sticker on one of the bottles.

Is this brand simply trying to surf the green wave like everyone else?  Perhaps not.

The concept is subtle, but what they are touting is just that their product will allow you to “feel green.”

That is, they know that the main reason that “being green” is so popular is not because it saves the planet, but because it makes people feel good about themselves. This company is simply ending the charade and telling you to buy this product not for what it does for the planet, but rather for what it does to save your self-esteem.

Alternate interpretation: As this was a bottle of alcohol, perhaps I was reading too far into the sticker. Perhaps all it means is that if you drink this, you will start to feel like you may vomit.

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