Juice Junction(s)
January 29, 2010
Whenever I want a nice grilled cheese sandwich, or perhaps a fresh squeezed juice, I stop by the “Juice Junction.” It’s only a couple hundred yards up the road from the Embrace office here in Bangalore.
But NO! I’ve got it all wrong. Despite all the recommendations from my colleagues and the seemingly simple directions (“Leave the office. Turn right. Walk up the street and it’s on your right.”), I was somehow WRONG!
As it turns out, that is because there is a second Juice Junction:
This apparently, is the good Juice Junction to go to.
Oddly, it’s only fifty feet away, in the same mall, in the same line of sight. Two restaurants of exactly the same name. Weird. This one is part of a chain and the other is an imitation.
I guess that brand defense is just not worth the effort here in India,
Entry Filed under: Product Design and Usage, Travel. Tags: brand, food, juice, junction, restaurant.
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anthony faber | January 29, 2010 at 9:23 PM
Sounds like Juice Junction is to Bangalore as Ray’s Pizza is to NYC.