Swing in for a bite!
November 16, 2009
Last week I stopped in at one of the cupcake shops in Chicago. I have to admit, I hadn’t eaten a cupcake in years and I sometimes wondered how these shops could possibly make enough money to stay profitable.
So I went to try this place out and I have to say, I really enjoyed it. The highlight for me was this swing, which you can sit in at the counter while you eat. There were enough swings for a group of people, but they also had stools (see picture) in case the swing wasn’t your thing.
Most of the restaurant was the standard table and chair arrangement, but this throwback to my youth made my enjoyment of the “cupcake shop experience” much greater. In fact, I commented that this style of seating is something I might need to mimic when I need to pick out seating for a counter or bar at my own place.
As it turns out, the secret to the store’s profitability is charging about $4 per cupcake.
Entry Filed under: Product Design and Usage. Tags: cupcake, experience, swing.
4 Comments Add your own
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <pre> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed
1.
Ashley R. | November 16, 2009 at 1:42 PM
Hey fellow ex-Deloitter! You’re talking about Molly’s Cupcakes! They are delicious and they are expensive. It’s a fun sort of birthday cake substitute, and I could see spending a quiet rainy afternoon there eating a few cupcakes, sipping coffee or tea, and playing those board games. With plenty of sprinkles, of course.
2.
conalldempsey | November 18, 2009 at 10:13 AM
Hey Ashley -
That’s the very place! I definitely would go back, those cupcakes were delicious and the staff was super happy and helpful! So many sprinkles!
3.
Jin | November 18, 2009 at 3:19 PM
NICE. i want to sit on a swing like that.
although drinking on a swing might lead to spilleage on your clothes.. eep.
On other notes, i’m headed off to Singapore tomorrow for 2 days! then india for 5.. WHEEEeeeeee
4.
conalldempsey | November 19, 2009 at 8:20 AM
@ Jin
Very too, too much swinging motion could throw drinks for a loop. Perhaps that is why they have restricted the motion by chaining the swings to the floor.
Safe travels!